It’s common for a small business to operate for years without PR or marketing, especially in professional services. A lot of entrepreneurs rely on word-of-mouth referrals or traditional sales tactics to generate new business, and that can work just fine for a long time. But if you’re interested in seeing what PR and marketing can...Read More
And building one will actually make your company stronger What would you do if your company experienced a security breach right now? What would you tell your clients and employees? What if a board member created a storm with a questionable tweet or an executive was accused of harassment? How would you handle the media?...Read More
Media relations is a wonderful tool for building exposure, especially for those who work in professional services, like accountants, lawyers and consultants. Getting your name and commentary in the press establishes credibility, because it comes with an implicit endorsement from the media outlet that you are a leading expert on the topic. It also helps...Read More
Media training is a powerful tool for leaders. Those with experience can tell you it’s about more than just learning how to answer reporters’ questions without embarrassing the company. In nearly two decades of communications consulting, no client has ever told me they regret going through media training, and many have asked to do it...Read More
One of the most common questions my friends and family ask me is, “what is the difference between marketing, advertising and PR?” A close second is, “what exactly do you do?” So with that in mind, I thought it would be worthwhile to take a closer look at these three connected, but distinct, disciplines and...Read More
SGA Communications is a boutique public relations and strategic communications agency bringing creative storytelling to corporate clients.