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Today we relaunch Stephanie Gray and Associates as SGA . The small but significant change from SG&A to SGA is a reflection of where we’ve been and who we’ve become. In February 2020, I launched Stephanie Gray & Associates as an individual-contributor helping small companies get quality media. Over the past two years, the firm...
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It’s common for a small business to operate for years without PR or marketing, especially in professional services. A lot of entrepreneurs rely on word-of-mouth referrals or traditional sales tactics to generate new business, and that can work just fine for a long time. But if you’re interested in seeing what PR and marketing can...
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How you communicate around a corporate transaction is critical to its success. What you say about the deal, who you talk to and in what order matters, and the bigger the deal, the more complicated that can be. Without proper communication, companies can, at best, miss an opportunity to promote their strategic vision and mission,...
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SGA President Stephanie Gray speaks to Forbes about creating an attractive workplace culture to combat the Great Resignation. Read more at forbes.com.
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And building one will actually make your company stronger What would you do if your company experienced a security breach right now? What would you tell your clients and employees? What if a board member created a storm with a questionable tweet or an executive was accused of harassment? How would you handle the media?...
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It’s never been more challenging or more important to engage with employees. A company newsletter is one of many tools available to help you share timely and relevant information and show your employees the recognition they want and deserve. A good newsletter requires discipline. You are competing with every other media outlet – New York...
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SGA President Stephanie Gray talks to Forbes about how to build trust effectively with stakeholders. Read more at forbes.com.
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Remember when sheltering-in-place meant a two-week experiment in remote work, sourdough starters and endless Carole Baskin references? Remember how quickly that changed? As the pandemic evolved, so too did office mandates and many companies were quick to adopt clear and persistent remote schedules. Those who could, transitioned relatively seamlessly to Slack, Zoom or Microsoft Teams....
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Media relations is a wonderful tool for building exposure, especially for those who work in professional services, like accountants, lawyers and consultants. Getting your name and commentary in the press establishes credibility, because it comes with an implicit endorsement from the media outlet that you are a leading expert on the topic. It also helps...
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Media training is a powerful tool for leaders. Those with experience can tell you it’s about more than just learning how to answer reporters’ questions without embarrassing the company. In nearly two decades of communications consulting, no client has ever told me they regret going through media training, and many have asked to do it...
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SGA Communications is a boutique public relations and strategic communications agency bringing creative storytelling to corporate clients.