It’s common for a small business to operate for years without PR or marketing, especially in professional services. A lot of entrepreneurs rely on word-of-mouth referrals or traditional sales tactics to generate new business, and that can work just fine for a long time. But if you’re interested in seeing what PR and marketing can...
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One of the most common questions my friends and family ask me is, “what is the difference between marketing, advertising and PR?” A close second is, “what exactly do you do?” So with that in mind, I thought it would be worthwhile to take a closer look at these three connected, but distinct, disciplines and...
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SGA Communications is a boutique public relations and strategic communications agency bringing creative storytelling to corporate clients.