Public relations for financial institutions pose a triple threat of heavy regulations, complex products, and public mistrust. Mitigate risks by following the four pillars of financial services PR: Building trust, understanding regulations, developing a crisis plan, and communicating simply.Read More
It’s common for a small business to operate for years without PR or marketing, especially in professional services. A lot of entrepreneurs rely on word-of-mouth referrals or traditional sales tactics to generate new business, and that can work just fine for a long time. But if you’re interested in seeing what PR and marketing can...Read More
One of the most common questions my friends and family ask me is, “what is the difference between marketing, advertising and PR?” A close second is, “what exactly do you do?” So with that in mind, I thought it would be worthwhile to take a closer look at these three connected, but distinct, disciplines and...Read More
SGA Communications is a boutique public relations and strategic communications agency bringing creative storytelling to corporate clients.