Public relations for financial institutions pose a triple threat of heavy regulations, complex products, and public mistrust. Mitigate risks by following the four pillars of financial services PR: Building trust, understanding regulations, developing a crisis plan, and communicating simply.Read More
Businesses of all sizes rely on their reputation to attract top talent, acquire customers, and differentiate themselves in a crowded marketplace. And while a good reputation can take years to build, one mere misstep or negative event can undermine that work in hours. If you aren’t proactively protecting your reputation now, make it your 2023...Read More
Today we relaunch Stephanie Gray and Associates as SGA . The small but significant change from SG&A to SGA is a reflection of where we’ve been and who we’ve become. In February 2020, I launched Stephanie Gray & Associates as an individual-contributor helping small companies get quality media. Over the past two years, the firm...Read More
It’s common for a small business to operate for years without PR or marketing, especially in professional services. A lot of entrepreneurs rely on word-of-mouth referrals or traditional sales tactics to generate new business, and that can work just fine for a long time. But if you’re interested in seeing what PR and marketing can...Read More
How you communicate around a corporate transaction is critical to its success. What you say about the deal, who you talk to and in what order matters, and the bigger the deal, the more complicated that can be. Without proper communication, companies can, at best, miss an opportunity to promote their strategic vision and mission,...Read More
Media relations is a wonderful tool for building exposure, especially for those who work in professional services, like accountants, lawyers and consultants. Getting your name and commentary in the press establishes credibility, because it comes with an implicit endorsement from the media outlet that you are a leading expert on the topic. It also helps...Read More
One of the most common questions my friends and family ask me is, “what is the difference between marketing, advertising and PR?” A close second is, “what exactly do you do?” So with that in mind, I thought it would be worthwhile to take a closer look at these three connected, but distinct, disciplines and...Read More
SGA Communications is a boutique public relations and strategic communications agency bringing creative storytelling to corporate clients.