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Today we relaunch Stephanie Gray and Associates as SGA . The small but significant change from SG&A to SGA is a reflection of where we’ve been and who we’ve become. In February 2020, I launched Stephanie Gray & Associates as an individual-contributor helping small companies get quality media. Over the past two years, the firm...
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It’s common for a small business to operate for years without PR or marketing, especially in professional services. A lot of entrepreneurs rely on word-of-mouth referrals or traditional sales tactics to generate new business, and that can work just fine for a long time. But if you’re interested in seeing what PR and marketing can...
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How you communicate around a corporate transaction is critical to its success. What you say about the deal, who you talk to and in what order matters, and the bigger the deal, the more complicated that can be. Without proper communication, companies can, at best, miss an opportunity to promote their strategic vision and mission,...
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Media relations is a wonderful tool for building exposure, especially for those who work in professional services, like accountants, lawyers and consultants. Getting your name and commentary in the press establishes credibility, because it comes with an implicit endorsement from the media outlet that you are a leading expert on the topic. It also helps...
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One of the most common questions my friends and family ask me is, “what is the difference between marketing, advertising and PR?” A close second is, “what exactly do you do?” So with that in mind, I thought it would be worthwhile to take a closer look at these three connected, but distinct, disciplines and...
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SGA Communications is a boutique public relations and strategic communications agency bringing creative storytelling to corporate clients.