Media relations is a wonderful tool for building exposure, especially for those who work in professional services, like accountants, lawyers and consultants. Getting your name and commentary in the press establishes credibility, because it comes with an implicit endorsement from the media outlet that you are a leading expert on the topic. It also helps...Read More
Media training is a powerful tool for leaders. Those with experience can tell you it’s about more than just learning how to answer reporters’ questions without embarrassing the company. In nearly two decades of communications consulting, no client has ever told me they regret going through media training, and many have asked to do it...Read More
In the coming months, leaders must adjust their workplace to reflect a new social contract at work–and a significant shift away from a culture of ‘family’ to a culture of business. Read more at Ragan.com.Read More
One of the most common questions my friends and family ask me is, “what is the difference between marketing, advertising and PR?” A close second is, “what exactly do you do?” So with that in mind, I thought it would be worthwhile to take a closer look at these three connected, but distinct, disciplines and...Read More
