Public relations for financial institutions pose a triple threat of heavy regulations, complex products, and public mistrust. Mitigate risks by following the four pillars of financial services PR: Building trust, understanding regulations, developing a crisis plan, and communicating simply.Read More
Businesses of all sizes rely on their reputation to attract top talent, acquire customers, and differentiate themselves in a crowded marketplace. And while a good reputation can take years to build, one mere misstep or negative event can undermine that work in hours. If you aren’t proactively protecting your reputation now, make it your 2023...Read More
Today we relaunch Stephanie Gray and Associates as SGA . The small but significant change from SG&A to SGA is a reflection of where we’ve been and who we’ve become. In February 2020, I launched Stephanie Gray & Associates as an individual-contributor helping small companies get quality media. Over the past two years, the firm...Read More
It’s common for a small business to operate for years without PR or marketing, especially in professional services. A lot of entrepreneurs rely on word-of-mouth referrals or traditional sales tactics to generate new business, and that can work just fine for a long time. But if you’re interested in seeing what PR and marketing can...Read More
How you communicate around a corporate transaction is critical to its success. What you say about the deal, who you talk to and in what order matters, and the bigger the deal, the more complicated that can be. Without proper communication, companies can, at best, miss an opportunity to promote their strategic vision and mission,...Read More
SGA President Stephanie Gray speaks to Forbes about creating an attractive workplace culture to combat the Great Resignation. Read more at forbes.com.Read More
And building one will actually make your company stronger What would you do if your company experienced a security breach right now? What would you tell your clients and employees? What if a board member created a storm with a questionable tweet or an executive was accused of harassment? How would you handle the media?...Read More
It’s never been more challenging or more important to engage with employees. A company newsletter is one of many tools available to help you share timely and relevant information and show your employees the recognition they want and deserve. A good newsletter requires discipline. You are competing with every other media outlet – New York...Read More
Remember when sheltering-in-place meant a two-week experiment in remote work, sourdough starters and endless Carole Baskin references? Remember how quickly that changed? As the pandemic evolved, so too did office mandates and many companies were quick to adopt clear and persistent remote schedules. Those who could, transitioned relatively seamlessly to Slack, Zoom or Microsoft Teams....Read More
